Why is location insertion a valuable feature in Search campaigns for a restoration company?

Location insertion is a valuable feature in Search campaigns for a restoration company because it allows advertisers to customize the ad's headline by incorporating the specific location of the audience, such as their city within Oregon. This personal touch enhances relevance and increases the chances of catching the attention of potential customers who may be searching for restoration services in their local area. By directly addressing the audience's location, the ad becomes more relatable and likely to resonate with potential clients who prioritize local services. This feature effectively creates a sense of locality and boosts the ad's performance by making it more relevant to the viewer's immediate context.