Which type of Google Ads focuses on mobile app installations?

The focus on mobile app installations is clearly aligned with the App campaign. This type of campaign is specifically designed to promote mobile applications across various Google platforms, including the Google Search Network, Google Display Network, YouTube, and within other apps. App campaigns use machine learning to optimize ad delivery and targeting to users who are most likely to install and engage with the app, using various ad formats automatically generated from the app's store listing and marketing assets.

This targeted approach is essential since the primary goal is to drive app installations and in-app actions, making the App campaign the most effective choice for businesses looking to enhance their mobile app presence and reach a wider audience effectively.

In contrast, Search campaigns focus on text-based ads that appear in search results, Display campaigns typically involve visual ads across websites, and Video campaigns are centered around video advertisements, none of which are specifically designed for maximizing app installations in the same way that App campaigns are.