Which type of campaign is considered standard in Google Ads?

In Google Ads, the term "standard campaign" typically refers to Search or Display campaigns that can be set up either manually or through automated options. This versatility allows advertisers to choose how they want to manage their campaigns based on their specific goals and expertise level.

Search campaigns are focused on targeting users actively searching for specific keywords, thus driving potential customers directly to a website when they express intent. Display campaigns, on the other hand, allow advertisers to show visual ads across a network of websites, targeting users based on their interests or behavior. The option of manual setup enables advertisers to have granular control over every aspect of their campaigns, while automated setups simplify the process for those who prefer a more hands-off approach, leveraging Google's algorithms to optimize performance.

The other options each focus on a more specific type of campaign, such as remarketing or video campaigns, which do not encompass the broader range of standard campaign types available in Google Ads. Therefore, the option highlighting both Search and Display campaigns captures the essence of what is considered standard in the platform, providing flexibility and functionality that suits various advertising strategies.