Which type of asset should be used for app campaigns in project management software marketing?

Using a screen-capture video of someone navigating the project management software effectively showcases the application's interface and functionalities in action. This approach is ideal for app campaigns as it provides potential users with a clear understanding of how the software can help them track their team's progress.

Videos have a higher engagement rate compared to static images or infographics, which allows for more dynamic and compelling storytelling. Demonstrating real-time use of the software helps to illustrate its value, making it more relatable and attractive to prospective users who can visualize themselves using the application in their own projects.

Insights gained from effective app marketing emphasize that seeing the product in action fulfills potential users' curiosity and can enhance their likelihood of downloading the app. Therefore, this option aligns well with the strategy of app campaigns that focus on user experience and interaction.