Which tool is designed to help identify potential keywords for Google Ads campaigns?

The Google Keyword Planner is specifically designed to help advertisers identify potential keywords for their Google Ads campaigns. This tool provides insights into search volumes, competition levels, and cost estimates for various keywords, allowing users to discover new keywords that may be relevant to their offerings. By analyzing keyword suggestions, advertisers can better understand which terms are most likely to drive targeted traffic to their ads, making it an essential part of campaign planning and optimization.

Other tools mentioned serve different purposes. For instance, Google Trends provides insights into the popularity of specific search queries over time but does not offer detailed analysis for keyword planning in ad campaigns. Google Data Studio is used for data visualization and reporting, which helps marketers view their campaign performance but does not facilitate keyword discovery. Google Analytics tracks and analyzes website traffic and user behavior, but while it can inform about the performance of existing keywords and campaigns, it does not specifically generate keyword ideas.