Which targeting method can enhance audience reach for Google Ads?

The choice of location and demographic targeting as a method to enhance audience reach in Google Ads is significant because it allows advertisers to tailor their campaigns to specific groups of people based on their location, age, gender, and other demographic factors. By understanding the audience composition and targeting ads to specific demographics, advertisers can create more personalized and relevant ads that resonate better with potential customers.

Utilizing location targeting enables businesses to focus on specific geographic areas, ensuring that their ads are shown to users who are more likely to convert. This is particularly useful for local businesses seeking to attract nearby customers. Similarly, demographic targeting allows advertisers to reach segments of the population that align with their product or service offerings, thereby increasing the likelihood of engagement and conversion.

Together, these targeting methods provide a comprehensive approach to expanding audience reach while ensuring that the right messages are delivered to the right people, ultimately improving campaign effectiveness.