Which of the following is a best practice for Google Ads campaigns?

Regularly reviewing and adjusting bids is a best practice for Google Ads campaigns because it ensures that your advertising budget is being allocated effectively. In the dynamic environment of online advertising, competitor bids, market demand, and ad performance can change frequently. By regularly assessing the performance of your campaigns, you can make informed decisions about where to increase or decrease bids, which helps optimize your investment in ads.

This practice not only maximizes your ad visibility in the right places but also helps in identifying underperforming keywords or ads that may require different targeting strategies. Adjustments can be based on various factors, such as geographic performance, time of day, or the performance of specific keywords. Adapting bids in response to these analyses allows for greater control over campaign outcomes, the ability to capitalize on emerging opportunities, and the refinement of your overall advertising strategy for better return on investment.