Which Google Ads report is essential for analyzing the performance of keywords?

The Keyword Performance Report is essential for analyzing the performance of keywords because it provides detailed metrics specifically related to how individual keywords are performing within your Google Ads campaigns. This report includes vital information such as impressions, clicks, Click-Through Rate (CTR), average Cost Per Click (CPC), and conversions associated with each keyword. By examining this data, advertisers can determine which keywords are driving traffic and conversions, allowing for informed decisions on keyword selection and bidding strategies. This targeted analysis helps optimize campaigns for better results, making the Keyword Performance Report a crucial tool in a successful Google Ads strategy.