Which factor does NOT contribute to the Quality Score in Google Ads?

The Quality Score in Google Ads is primarily influenced by three key factors: ad relevance to keywords, expected click-through rate, and landing page experience. Each of these components is designed to assess how well your ad is positioned to meet user intent and provide a positive experience.

Ad relevance to keywords measures how closely your ad matches the user's search intent, ensuring that the ads shown are relevant to what users are actually searching for. Expected click-through rate (CTR) is an estimate of how likely users are to click your ad when it's shown, which reflects both the attractiveness of the ad and its relevance to the audience. The landing page experience evaluates whether the destination page provides value and relevance as promised in the ad.

In contrast, ad spend amount does not directly impact Quality Score. While higher bids might help a campaign achieve better ad placements, they do not factor into the assessment of the Quality Score itself. The Quality Score is focused on the relevance and quality of the ad and its components, rather than how much a campaign or ad spends overall. This principle emphasizes that advertisers should prioritize the quality of their ads and user experience above merely increasing their ad budget.