Which factor can negatively affect the performance of an ad in Google Ads?

A low click-through rate (CTR) can significantly hinder the performance of an ad in Google Ads because CTR is a key metric that measures how often people click on an ad after seeing it. A lower CTR indicates that fewer users find the ad relevant or compelling enough to take action, which can lead to a lower Quality Score. The Quality Score, in turn, affects ad ranking and cost-per-click, potentially resulting in the ad being displayed less frequently or at a higher cost. Therefore, optimizing for a higher CTR by improving ad relevance, creative messaging, and targeting can enhance overall ad performance in Google Ads.