Which asset is recommended for standing out with high quality images in a travel app campaign?

The most effective asset for standing out with high-quality images in a travel app campaign is an action shot taken directly from the app. Using action shots is beneficial because they showcase real-time experiences and evoke a sense of adventure and engagement with the app. Such images can illustrate users actively experiencing the app's features, whether that's booking a trip, exploring destinations, or interacting with travel content. This adds a dynamic and relatable touch, helping potential users envision themselves using the app and enjoying its offerings.

While still images of scenic destinations can be visually appealing, they may not convey the unique features or the interactive nature of the app as effectively. Collages of user reviews, while potentially informative, rely on text and can lack the visual impact needed to capture attention quickly. Infographics of travel tips serve a different purpose; they provide useful information but may not drive immediate interest in the app itself. Therefore, action shots stand out as the most compelling visual asset for this context.