Which aspect ratios are accepted for image assets in app campaigns?

The accepted aspect ratios for image assets in app campaigns include 1:1, 1.91:1, and 4:5. These specific aspect ratios are designed to accommodate various placements across different Google platforms, ensuring that images display properly in different formats and devices.

1:1 aspect ratio is commonly used for square images, which are versatile for social media and various ad placements. The 1.91:1 ratio is particularly suitable for landscape-oriented images that can enhance the visual appeal on platforms where horizontal images perform better. The 4:5 ratio is optimized for mobile display, providing a portrait-like format that is effective for vertical scrolling on devices.

Using these aspect ratios ensures that the advertisements are not only visually appealing but also meet Google’s guidelines for image uploads. Adhering to the specified dimensions helps avoid cropping or distortion, allowing advertisers to convey their messages effectively and maintain a professional appearance.