Which aspect ratios are acceptable for image assets used in app campaigns?

The correct answer is based on the requirement that app campaigns in Google Ads must utilize specific aspect ratios for their image assets to ensure optimal display and performance across various ad placements. The aspect ratios of 1:1 (square), 1.91:1 (landscape), and 4:5 (portrait) are particularly versatile for use in app campaigns.

A 1:1 aspect ratio is beneficial for social media placements, as it offers uniform visibility across different platforms. Meanwhile, the 1.91:1 aspect ratio is commonly used for landscape-oriented ads, providing a wide format that can attract attention. The 4:5 aspect ratio allows for a taller image that can be effective for mobile device displays, creating a visually engaging ad that better fits the screen.

Together, these three aspect ratios cover a range of display options, which is crucial for reaching audiences effectively across devices and placements within the Google Ads ecosystem.