Which approach can help a brand connect better with potential customers in video ads?

Humanizing the story in video ads creates a deeper emotional connection with potential customers. By telling relatable stories and showcasing real experiences, brands can engage viewers on a personal level, making the message resonate more. This approach allows audiences to see themselves using the product or service, fostering empathy and connection. When a brand shares narratives that evoke emotions or highlight human experiences, it can enhance brand loyalty and make the advertisement more memorable.

This method contrasts sharply with focusing solely on technical details or high-level marketing jargon, which may alienate viewers who appreciate more relatable content. Emphasizing pricing above all else can turn the focus away from the value and emotional benefits a product provides, leading to a less effective ad. Thus, the choice to humanize the story is effective because it aligns with the way audiences seek authentic connections through storytelling in advertising.