When creating a video ad to generate leads for an auto body service, how should the call-to-action be presented?

Introducing the product or problem followed by a relevant call-to-action is an effective approach because it provides clarity and context to the viewer. In this scenario, a user watching a video ad about auto body services needs to understand the relevance of the service to their situation. Presenting information about the service helps to establish trust and engage the audience.

By clearly explaining the problem that the auto body service solves—such as damage to a vehicle or cosmetic issues—the viewer is more likely to recognize the need for the service. Following this explanation with a strong, relevant call-to-action indicates what the viewer should do next, such as scheduling an appointment or visiting a website for more information. This structured approach creates a more compelling narrative that guides the viewer toward taking the desired action, increasing the likelihood of generating leads.

The other options lack the effectiveness of this method. Minimal context might leave the viewer confused, while mentioning the service only at the end may not capture the viewer's attention effectively. A vague call-to-action could lead to uncertainty and reduce the chance of engagement.