When creating a video ad to increase brand consideration, which technique should be used?

Using product demos and how-to's is an effective technique when creating a video ad aimed at increasing brand consideration. This approach effectively showcases how a product functions and the benefits it offers in real-world scenarios. By demonstrating the product in context, potential customers can better understand its value and usefulness, making them more likely to consider it during the decision-making process.

Product demonstrations provide visual proof of a product's capabilities, helping to build trust and credibility with the audience. When viewers see the product being used or implemented in practical situations, it enhances their perception of the brand and the product, which is essential for increasing consideration. Moreover, showcasing how to use a product addresses potential customer questions and concerns, fostering a deeper connection between the brand and the audience.

Techniques like animated graphics, customer testimonials, or highlighting discounts can have their benefits but do not focus as directly on providing comprehensive insights into how the product fits into the consumers' lives, which is critical for brand consideration.