When creating a responsive display ad, why is it important to check Ad strength?

Checking Ad strength when creating a responsive display ad is important because it provides recommendations for asset quantity and diversity. Ad strength assesses various components of the ad, such as headlines, descriptions, images, and logos, determining how well they work together to deliver a compelling message.

By evaluating Ad strength, advertisers gain insights into which assets are performing well and how to improve overall ad effectiveness. The suggestions provided often encourage the use of varied assets to appeal to different audience segments and enhance ad performance across various contexts and devices. This ensures that the ad can adapt dynamically to the formats available on the Google Display Network, optimizing visibility and engagement.

In contrast, while budget allocation and audience targeting are critical aspects of advertising strategy, they are not the direct focus of the Ad strength feature. Ensuring ad adherence might be beneficial for compliance, but the primary function of Ad strength is to enhance the creative quality and effectiveness by suggesting optimal asset usage.