When conducting keyword research, which factor is key to ensuring relevancy in search ads?

The alignment with user intent is key when it comes to conducting keyword research for search ads. Understanding user intent means recognizing what the user is actually looking for when they type a query into a search engine. This helps in choosing keywords that not only attract clicks but also lead to meaningful interactions, conversions, and satisfaction for the user.

For example, if a user searches for "best running shoes," their intent might be to find recommendations or reviews, which is different from someone typing "running shoes sale," who is likely looking to make a purchase. By aligning the chosen keywords with these intents, advertisers can create more relevant and effective ads that match what potential customers are truly seeking.

While factors like search volume and competition are certainly important in planning a keyword strategy, they do not guarantee that the keywords chosen will resonate with the users’ needs. Similarly, keyword length may affect specificity, but it does not inherently relate to user intent. Therefore, ensuring that keywords align with what users are actually searching for is crucial for maximizing ad relevancy and performance.