What type of bidding strategy prioritizes maximizing clicks within a specified budget?

The bidding strategy that focuses on maximizing clicks within a specified budget is referred to as "Maximize Clicks." This automated bidding strategy allows advertisers to set a daily budget, and Google Ads automatically adjusts bids to generate as many clicks as possible within that budget. This approach is particularly beneficial for campaigns aimed at increasing website traffic or raising awareness, as it seeks to drive the highest number of visits to the site without exceeding the budget.

Manual CPC, while allowing advertisers to control individual bids for clicks on their ads, does not inherently prioritize maximizing clicks but rather provides more control over bid amounts. Target CPA aims to achieve a specific cost per acquisition, which can sometimes lead to fewer clicks if the acquisition cost is higher than the budget allows. Enhanced CPC is a semi-automated strategy that adjusts manual bids to maximize conversions while still allowing for manual bid inputs, but again, it may not focus purely on maximizing click volume in the way that the Maximize Clicks strategy does.