What type of asset is recommended for app campaigns in the tax services software sector?

The recommended asset for app campaigns in the tax services software sector is a screen-capture video of someone using the software to fill out their tax return. This type of asset is particularly effective because it provides a clear, visual demonstration of the product in action, allowing potential users to see exactly how the software operates and the benefits it offers.

A screen-capture video effectively showcases the user interface and key features, making it easier for viewers to understand the functionality and value proposition of the software. This direct engagement can resonate with potential users who are looking for intuitive and efficient solutions when it comes to handling their tax returns.

In contrast, while a promotional flyer may convey information about the software, it lacks the interactive and visual elements that can more effectively capture the attention of potential customers. Infographics about tax regulations, though informative, do not specifically highlight the software's capabilities. Similarly, a slideshow of customer testimonials is valuable for building trust, but it doesn't provide the immediate, practical insight into how the software works, which is crucial for app campaigns aimed at boosting installations and user engagement.