What technique should you use in a video ad storyboard to engage viewers effectively?

Using engaging pacing and tight framing in a video ad storyboard is essential for capturing and maintaining the viewer's attention. Engaging pacing involves the thoughtful arrangement of scenes and transitions to keep the audience interested without overwhelming them. It ensures that the content flows smoothly and resonates well with the target audience. Tight framing focuses the viewer's attention on the key elements of the video, like characters or products, which helps to create a more intimate connection and highlight essential parts of the narrative. This technique not only makes the visuals more captivating but also enhances comprehension and relatability, making it more likely that viewers will engage with the ad's message.

While incorporating background music, adding subtitles, and utilizing a complex narrative can enhance a video ad, the foundation of engaging effectively lies in how the pacing and visual framing are structured. These elements directly influence the overall impact of the ad and are critical for storytelling in a fast-paced environment like online video.