What technique should be applied when creating a video ad with an awareness objective?

When creating a video ad with an awareness objective, making people core to the story while being different yet simple is essential. This approach helps establish an emotional connection with the audience, which is crucial for awareness campaigns. By focusing on relatable human experiences or stories, the ad can resonate more deeply with viewers, thereby increasing engagement and fostering brand recognition.

Simplicity is key in delivering a clear and memorable message, as complex narratives or overwhelming details can distract from the main goal of raising awareness. By presenting the content in a straightforward manner while still being unique, the ad can stand out in a crowded marketplace, capturing attention and leaving a lasting impression.

This technique emphasizes the importance of storytelling, making it easier for potential customers to connect with the brand on a personal level, which is particularly effective in building awareness as opposed to merely listing product features or technical specifications.