What technique can increase viewer engagement for video ads featuring an awareness objective?

In the context of increasing viewer engagement for video ads with an awareness objective, using audio effectively can significantly enhance the overall impact of the advertisement. Good audio can evoke emotions, create an atmosphere, and help make the message memorable. It can draw viewers in and maintain their attention throughout the video, thereby increasing the likelihood of retaining the information presented.

Engaging audio includes elements like background music, sound effects, and voiceovers that can complement the visual message and create a cohesive storytelling experience. A well-chosen soundtrack or engaging voice can resonate with the audience and invoke a stronger emotional response, leading to higher engagement rates.

While other options may hold value in certain contexts, they typically do not resonate as effectively in the realm of viewer engagement for awareness-focused video content as a well-executed audio strategy can.