What technique can be used to help a client meaningfully connect with potential customers?

Humanizing the story creates a deeper emotional connection between the client and potential customers. This approach allows brands to share authentic narratives that resonate with people on a personal level. By showcasing relatable experiences, values, and emotions, clients can make their messages more engaging and trustworthy. This connection encourages customers to see the brand as not just a business, but as a part of their lives, which can significantly enhance brand loyalty and engagement.

Using technical jargon can often alienate potential customers who may not understand the terms, creating a barrier rather than a connection. Humor, while effective in certain contexts, doesn't always guarantee that the message will be understood or remembered in a meaningful way. Focusing solely on product benefits may come across as overly sales-oriented and may not resonate with customers emotionally, hindering the ability to foster genuine relationships. Therefore, humanizing the story stands out as an effective technique for meaningful customer engagement.