What should you prioritize when creating a storyboard for your first video asset for an app campaign?

Focusing on showcasing the product experience quickly with a focus on app use is essential when creating a storyboard for your first video asset in an app campaign. The primary aim of app campaigns is to drive installs and user engagement. By highlighting the app's features and how users can benefit from it right away, you create a concise and compelling narrative that resonates with potential users. This approach ensures that viewers understand the app's value proposition quickly, which is crucial in a digital landscape where attention spans are short.

Quickly demonstrating the app's functionalities allows for immediate engagement, prompting users to visualize their interaction with the app and encouraging them to take action, such as downloading or exploring the app further. This strategy aligns with best practices for app campaigns, where efficiency and user-centric storytelling play a crucial role in conversion rates.