What is the purpose of an ad extension?

The purpose of an ad extension is to provide additional information and improve ad visibility. Ad extensions enhance the primary ad by offering supplementary details such as location information, additional links, contact numbers, and promotions. This extra information can make the ad more appealing and informative to potential customers, which can lead to higher click-through rates (CTR) and improved overall ad performance. By increasing the visibility of the ad in search results, ad extensions help attract more attention from users actively searching for related products or services.

Incorporating these extensions into ads allows advertisers to share more context, fostering a stronger connection with potential customers. This can ultimately enhance user experience by allowing them to find the exact information they’re looking for without needing to click through multiple pages.