What is the purpose of ad extensions in Google Ads?

Ad extensions serve the purpose of enhancing the visibility and performance of ads in Google Ads. They provide additional information and context to potential customers, making ads more appealing and informative. By incorporating features like location information, phone numbers, additional links to relevant pages, and even ratings or reviews, ad extensions can help improve click-through rates (CTR). This added information can make an ad stand out more in search results, allowing users to see more options and details about a business, which can lead to higher engagement and increased conversions.

For instance, if an ad includes a sitelink extension directing users to different sections of a website, a user might feel encouraged to click because they can immediately see more relevant pages, rather than just the main landing page. This functionality not only improves the ad's visibility but can also impact its overall performance by providing more opportunities for interaction.