What is the primary role of Google Ads scripts?

The primary role of Google Ads scripts is to automate routine tasks and manage accounts more efficiently. By using scripts, advertisers can streamline repetitive processes, such as adjusting bids, pausing or enabling campaigns, and generating reports. This automation helps to save time and reduces the potential for human error, allowing marketers to focus on strategic decision-making.

Choosing to automate these tasks with scripts can lead to more efficient account management and enables advertisers to act quickly in response to changes in data or performance metrics. Scripts can be customized to meet specific needs, making them a powerful tool for optimizing ad campaigns based on real-time data. This capability is particularly useful for larger accounts with numerous campaigns and ads, where manual management would be time-consuming and less effective.