What is the outcome of a successful conversion in Google Ads?

A successful conversion in Google Ads refers to the completion of a desired action on the advertiser's website, which is precisely what the correct answer describes. This action could vary based on the goals of the advertising campaign and may include behaviors such as making a purchase, signing up for a newsletter, filling out a contact form, or downloading an app.

This definition is important because conversions are the ultimate objective of most digital marketing campaigns—ensuring that the traffic driven to the site doesn't just visit but takes specific actions that contribute to the business goals. The effectiveness of an ad campaign is often measured by the conversion rate, which indicates how well it drives users to perform these desired actions.

In contrast, simply clicking on the ad does not ensure that the user takes any further action, which is why that option does not qualify as a conversion. Becoming a site subscriber is a specific type of conversion but does not encompass the broader range of potential successful outcomes. Lastly, a user leaving the site immediately indicates a lack of engagement, which is contrary to the goal of achieving a conversion.