What is the main purpose of tracking conversions in Google Ads?

The main purpose of tracking conversions in Google Ads is to assess the effectiveness of ad targeting. By monitoring conversions, advertisers can determine how well their ads are performing in driving desired actions, such as purchases, sign-ups, or inquiries. This data enables marketers to evaluate which ads resonate with their audience, the effectiveness of various targeting strategies, and how various aspects of their campaigns contribute to achieving business goals.

Conversion tracking provides insights into user behavior following ad interactions, allowing advertisers to refine their targeting, optimize bids, and improve their overall ad strategies based on empirical evidence. This is critical for making data-driven decisions and enhancing the return on investment from advertising efforts.

The other options do not directly relate to the purpose of conversion tracking. Measuring budget spent focuses on financial aspects rather than performance, eliminating the need for keywords is a misconception about how search advertising works, and increasing ad impressions does not necessarily correlate with successful conversions. Overall, evaluating ad effectiveness through conversion tracking is pivotal to campaign success.