What is the main benefit of remarketing lists for search ads (RLSAs)?

The primary benefit of remarketing lists for search ads (RLSAs) is that it enables advertisers to customize bids and ads specifically for users who have previously visited their website. This feature allows advertisers to target individuals who have shown interest in their products or services, tailoring their messaging and bid strategies to encourage those users to return and complete a conversion.

By utilizing RLSAs, advertisers can set higher bids for users who are already familiar with their brand, which can lead to increased click-through rates and conversions. Advertisers can also create tailored ad copy that resonates with the specific interests or behaviors displayed by previous visitors, making the ads more relevant and effective at driving engagement. Overall, this customization enhances the relevance of ads in Google Search, potentially increasing the return on investment for advertising campaigns.