What is the first step to optimizing responsive display ads for better performance?

The first step to optimizing responsive display ads for better performance involves reviewing the asset report labels. This process is crucial because it provides insights into how each asset (such as images, headlines, and descriptions) is performing within the ad. By analyzing this data, advertisers can identify which assets are contributing positively to campaign performance and which are not.

Understanding which images and texts resonate best with the target audience allows for strategic adjustments and informed decisions on which assets to keep, modify, or replace. This foundational analysis sets the stage for more effective ad campaigns by ensuring that the responsive display ads are composed of the highest-performing components.

While increasing the advertising budget or changing the target audience may seem beneficial, these actions may not be as effective if the assets themselves are not optimized. Similarly, testing different ad formats can be useful, but this usually comes after ensuring that the current assets are already performing well. Therefore, starting with asset analysis lays the groundwork for subsequent optimization efforts.