What is one of the best strategies for increasing engagement in video ads?

Including strong visual storytelling elements in video ads is one of the most effective strategies for increasing engagement. Visual storytelling captivates the audience by creating an emotional connection, enabling viewers to relate to the content on a personal level. When a narrative is woven into the ad, it makes the message more memorable and encourages viewers to stick around longer, ultimately leading to higher engagement rates.

Engaging storytelling often combines visuals, sound, and narrative structure to convey the brand message effectively, sparking interest and prompting audience interaction. This approach not only captures attention but also enhances the likelihood of sharing and discussing the ad, which can amplify its reach and impact.

While anecdotal elements or personal stories from employees can add depth to a video, they may not resonate as broadly as a well-crafted visual story. Likewise, emphasizing product discounts can attract views but doesn't necessarily foster long-term engagement. Finally, while shorter videos can be beneficial in certain contexts, prioritizing brevity over rich storytelling may sacrifice the quality and engagement potential of the ad content.