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Using ad extensions provides more options for potential customers by enhancing the visibility and richness of the ad. When ad extensions are included, they can display additional information such as phone numbers, location, site links, or promotional messages. This extra information gives users more choices on how to engage with the ad and helps them find the relevant information quickly.

This increased detail can contribute to improved user experience, as customers can see more than just the headline and description of the main ad. By providing these additional paths for interaction, ad extensions can boost click-through rates and lead to higher engagement levels, as customers are more likely to find what they're looking for without needing to click through to the website first.

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