What is crucial to establish in the context of a video ad?

In the context of a video ad, it is essential to establish the problem that the product solves for the target audience. This approach focuses on connecting with viewers' needs and desires, creating relevance and emotional resonance. By clearly defining the problem, advertisers can demonstrate how their product or service effectively addresses that issue, making the advertisement more compelling and persuasive.

This strategy enhances viewer engagement, as it helps them see the direct benefits of the product in relation to their own circumstances. When consumers feel understood and see a clear solution to their problems, they are more likely to consider the product seriously and take the desired action, whether that's making a purchase or seeking more information.