What is a "smart campaign" in Google Ads?

A "smart campaign" in Google Ads is specifically designed to assist small businesses that may not have extensive knowledge of digital advertising or the time to manage campaigns in detail. This campaign type automates many aspects of campaign management, allowing users to simply set their advertising goals, and Google Ads will handle the targeting, bidding, and ad creation.

This approach is particularly beneficial for small businesses as it streamlines the process and helps them maximize their advertising efforts without needing to engage deeply with the technicalities of online advertising. As a result, smart campaigns are often favored by those looking for a simpler, less time-consuming way to promote their products or services effectively.

The other options do not accurately describe a smart campaign's purpose or design; for instance, it's not aimed at large enterprises or fully manual processes, which would require greater involvement and expertise from advertisers. Additionally, while smart campaigns can include various ad formats, they are not primarily focused on display ads.