What is a potential benefit of using Google Ads scripts?

Using Google Ads scripts for automation of routine tasks is a powerful feature that provides numerous benefits for advertisers. Scripts are written in JavaScript and allow you to automate repetitive tasks such as adjusting bids, pausing or enabling ads, generating reports, and managing budgets without manual intervention. This not only saves time but also reduces the potential for human error, ensuring that campaigns run more smoothly and efficiently.

For instance, if you need to adjust bids based on performance metrics daily, a script can execute this automatically at defined intervals, allowing you to focus on strategy rather than repetitive actions. This level of automation enhances the management of campaigns, especially for those with large accounts or multiple campaigns running simultaneously. By streamlining workflows, advertisers can improve both efficiency and effectiveness in their advertising efforts.

In contrast, the other options do not accurately represent the capabilities of Google Ads scripts. They do not remove the budgeting requirement or guarantee better ad rankings, and while scripts can assist in creating ads, they do not do so without user input, as human oversight and strategic input are still critical for effective advertising.