What is a landing page?

A landing page is specifically designed to receive and convert traffic from a particular source, such as an advertisement. When users click on an ad, they are taken to this targeted webpage, which typically includes relevant information or a specific offer related to the ad they clicked. The purpose of a landing page is to guide users toward a defined action, such as filling out a form, signing up for a newsletter, or making a purchase.

In contrast to other types of pages, such as a homepage, which provides a broad overview of a website's offerings, or a social media profile page, which serves to connect profiles on social platforms, a landing page has a single, focused goal to optimize conversions. It is not merely a page with contact information, but rather a crucial component in digital marketing strategies that drives user engagement and action.