What is a good initial step for optimizing responsive display ads to enhance performance?

Reviewing the asset report labels is an effective initial step for optimizing responsive display ads because it provides insights into how each individual asset—such as images, headlines, and descriptions—performs. By analyzing the asset report, advertisers can identify which elements are resonating with their audiences and which are underperforming. This information allows for data-driven decisions on which assets to keep, modify, or remove, ultimately enhancing the overall performance of the ads.

Upon identifying the stronger assets, advertisers can focus on improving or replacing weaker ones, leading to a more engaging ad experience that can drive better results. This approach is essential before making broader changes like budget adjustments or audience targeting, as understanding the foundational components of the ad can have a significant impact on campaign success.