What is a benefit of using ad scheduling in Google Ads?

Using ad scheduling in Google Ads is particularly beneficial because it allows advertisers to display their ads during times when their target audience is most active. By analyzing data related to user behavior, businesses can identify peak hours or specific days when engagement with their ads is likely to be higher. This targeted approach not only enhances the chances of reaching potential customers when they are most receptive but also optimizes the ad spend by ensuring that ads are shown at optimal times. This can lead to increased click-through rates, improved conversion rates, and ultimately a better return on investment for advertising campaigns.

This advantage is crucial for maximizing the effectiveness of an advertising strategy, as simply increasing the number of ads shown or attempting to create them faster does not guarantee that the right audience will see them at the right times. Additionally, ad scheduling does not have a direct impact on the Quality Score, which is determined by relevance and performance metrics.