What is a benefit of using location targeting in Google Ads?

Using location targeting in Google Ads is beneficial because it allows advertisers to reach users in specific geographic areas. This targeted approach enables businesses to tailor their advertising messages based on the location of potential customers, leading to higher relevance and increased engagement.

For instance, a local restaurant can target users within a specific radius of its location, effectively promoting its services to people who are more likely to visit. This strategy enhances the likelihood of conversion since the ads are seen by individuals who are geographically positioned to take action. Additionally, location targeting can improve the return on investment (ROI) for campaigns, as the ads are delivered to the most pertinent audience, thus optimizing ad spend and maximizing effectiveness.

The other options do not accurately describe the primary advantages of location targeting. For example, while insights into user demographics can be valuable, they are not directly tied to the functionality of location targeting; they more broadly relate to data collection and analytics features in Google Ads. Similarly, while managing bidding can be important, location targeting itself does not directly increase the bidding budget. Lastly, ensuring ads are shown universally contradicts the idea of targeted advertising, as it relates to broader reach rather than specific geographic precision.