What impact does a shopping campaign have on product visibility in Google Ads?

A shopping campaign directly promotes product listings in search results, enhancing the visibility of products for potential customers. This type of campaign allows advertisers to showcase their products with details such as prices, images, and store names directly in Google search results and across the Google Display Network. As a result, when users search for relevant products, they encounter these rich listings, which can lead to higher click-through rates and conversions.

In contrast to the other options, the functionality of a shopping campaign is designed specifically for e-commerce businesses to drive sales and increase product awareness through targeted advertising. Shopping campaigns are not limited to local searches or specific platforms like social media; they primarily operate within the Google ecosystem, reaching a wide audience actively searching for products. By engaging users with compelling product visuals and information, shopping campaigns can significantly boost visibility and attract traffic to an advertiser's online store.