What does the term "Search Network with Display Select" mean?

The term "Search Network with Display Select" refers to a campaign type that allows advertisers to display their ads on both Google search results and on websites that are part of the Google Display Network. This approach combines the benefits of both search and display advertising, enabling advertisers to reach a wider audience.

When using this type of campaign, ads can show up when users search for specific keywords on Google, thereby capturing intent-driven traffic. Simultaneously, the ads can also appear on various websites and applications where display ads are served, allowing for brand visibility even when users are not actively searching. This dual approach can be particularly effective for building brand awareness and generating leads from a diverse range of online users.

The other options do not fully capture the essence of the "Search Network with Display Select" campaign type. For instance, a campaign type that only shows ads on search results does not utilize the broader reach of the Display Network, while remarketing focuses specifically on re-engaging previous visitors rather than appearing in both search and display contexts. Targeting specific demographics may be a feature of certain campaigns but does not define the "Search Network with Display Select" as a campaign type.