What does the Google Display Network allow advertisers to do?

The Google Display Network allows advertisers to display ads on a variety of websites that have partnered with Google to show ads, extending beyond just Google Search results. This network encompasses millions of websites, videos, and apps, providing advertisers with a vast reach to their target audience while they are browsing online. By utilizing the Display Network, advertisers can engage potential customers in various online environments, with formats ranging from static banners to rich media and video ads. This capability is crucial for brand awareness, retargeting, and reaching a wider audience, making it an essential tool in digital advertising strategies.

Other options do not accurately represent the capabilities of the Google Display Network. For instance, displaying ads exclusively in Google Search does not utilize the broad spectrum of spaces available through the display network. Managing social media campaigns is outside the scope of Google Ads, and creating interactive content is not a primary function of the platform, though ads can lead to interactive destinations.