What does PPC stand for in the context of Google Ads?

PPC, which stands for Pay-Per-Click, is a fundamental advertising model used in Google Ads whereby advertisers pay a fee each time one of their ads is clicked. This model is effective because it allows businesses to buy visits to their site rather than earning those visits organically. The concept helps control advertising costs because advertisers only pay when an actual interaction occurs, making it a cost-effective approach for driving traffic to websites. The accuracy and performance of PPC campaigns can be closely monitored through various metrics, allowing advertisers to refine their strategies in real time and ensure they are reaching their target audience effectively. This structure is particularly beneficial for budgeting, as it enables advertisers to set clear limits on how much they are willing to spend for clicks, directly linking advertising costs to performance.