What does CTR stand for in Google Ads?

Click Through Rate, abbreviated as CTR, is a crucial metric in Google Ads that measures the effectiveness of an ad in generating clicks from users. It is calculated by dividing the number of clicks an ad receives by the number of times the ad is shown (impressions), then multiplying the result by 100 to express it as a percentage. A high CTR indicates that the ad is relevant and engaging to the target audience, suggesting that it successfully prompts viewers to take action.

This metric is essential for understanding the overall performance of campaigns, as it directly affects Quality Score, which can influence ad position and cost-per-click. Advertisers can use CTR to evaluate their ad copy, targeting, and overall strategy, making it a fundamental concept in optimizing their Google Ads campaigns.