What does a higher Quality Score indicate in Google Ads?

A higher Quality Score in Google Ads indicates that the ads are more relevant to the users' search queries, and it can lead to better ad positioning in the auction process. Quality Score is calculated based on several factors, including the click-through rate (CTR), the relevance of the ad text to the keywords, and the landing page experience.

When an ad has a high Quality Score, it typically means that users find the ad relevant and valuable, which can result in a lower cost per click (CPC) and higher ad placements compared to ads with lower Quality Scores. This relevance contributes to a better overall experience for users, as they are more likely to engage with ads that meet their search intents.

In terms of the options provided, choosing this answer reflects an understanding of how Google uses Quality Score to incentivize advertisers to create effective and useful ads for users, aligning ad placements with user expectations and experiences.