What does a high Quality Score indicate?

A high Quality Score in Google Ads indicates that the ad is relevant to the keywords it's targeting and has a good click-through rate (CTR). Quality Score is a crucial metric used by Google to determine the quality and relevance of advertisements. It is calculated based on several factors, including the expected CTR, ad relevance, and landing page experience.

When an ad has a high Quality Score, it suggests that users find the ad appealing and relevant to their search queries, which increases the likelihood that they will click on it. A good CTR is an important component of this evaluation, as it reflects how often users are engaging with the ad when it is shown. Thus, advertisers with a high Quality Score are often rewarded with lower costs per click and better ad placements, leading to improved overall campaign performance.