What do ad rotation settings allow advertisers to do?

Ad rotation settings are an essential feature in Google Ads that enable advertisers to manage how frequently their ads are displayed when there is more than one ad in an ad group. This setting is particularly useful for testing different ad variations to determine which performs best based on metrics such as click-through rates and conversions.

By adjusting ad rotation settings, advertisers can choose to optimize for various outcomes. They can prioritize showing the ads that are expected to perform better based on historical data or simply rotate ads evenly to gather performance data over time. This flexibility allows advertisers to refine their ad strategies and ultimately drive better results for their campaigns.

The incorrect options address other aspects of campaign management. For instance, controlling which ads are visible to users pertains more to targeting and ad approval processes, while budget control is related to how much is spent overall on a campaign. The quality score is determined by a composite of factors including ad relevance and landing page experience, and it influences ad rank but is not directly controlled through ad rotation settings.