What can be a result of poorly targeted ads in Google Ads?

When ads are poorly targeted in Google Ads, they are likely to reach an audience that is not interested in the product or service being advertised. This misalignment can lead to lower conversion rates. Even if users click on the ad, their lack of genuine interest or relevance may result in them not taking the desired action—like making a purchase or signing up for a newsletter—after landing on the landing page.

In contrast, well-targeted ads connect with the right audience, leading to potential customers who are actively interested in what’s being offered. This targeted approach significantly enhances the likelihood of achieving conversions, which is ultimately the goal of any advertising campaign. Poor targeting can also waste budget and resources, as advertisers spend money on clicks that do not translate into meaningful engagement or sales.